Social media users probably won’t read beyond this headline, researchers say | Penn State University
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In an analysis of more than 35 million public posts containing links that were shared billions of times on the social media platform between 2017 and 2020, the researchers at Penn State found that around 75% of the shares were made without the posters clicking the link first. Of these, political content from both ends of the spectrum was shared without clicking more often than politically neutral content.

A new study of 35 million news links circulated on Facebook reports that more than 75% of the time they were shared without the link being clicked upon and read

  • masterofn001English
    21•2 days ago

    If it makes anyone feel any better, the researchers didn’t click the links either.

    To determine the political content of shared links, the researchers in this study used machine learning, a form of artificial intelligence, to identify and classify political terms in the link content.