• DerisionConsulting@lemmy.ca
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    10 months ago

    “Our research shows us that the pink dollar isn’t as profitable as the bigot dollar. We don’t actually care about anything other than profits.”

    • barsquid@lemmy.world
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      10 months ago

      Exactly. Nobody should have been giving them money for rainbow shit without looking at who they actually donate to and what they actually support.

      This is still alarming as a bellwether. The Repub domestic terrorism has shut them up.

      • BlanketsWithSmallpox@lemmy.world
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        10 months ago

        It’s hilarious that this thread accuses them of supporting pride to make money was bad but supporting bigotry for money is also bad.

        It’s such a perfect microcosm of capitalism and popularity. How gatekeeping good deeds and representation through virtue signaling can turn people away and keep your movement from being funded by billion dollar organizations.

    • disguy_ovahea@lemmy.world
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      10 months ago

      Conservatives will paint the can any color that will drive profits, without donating anything to support the cause.

      MAGA will scream and shout about boycotting it.

      The right’s spectrum is the difference between covert and overt bigotry.

    • AutistoMephisto@lemmy.world
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      10 months ago

      At first I was going to disagree, but then I thought about it and realized that if they truly gave a fuck, they wouldn’t have let the crybullies win in an attempt to claw back their dollars.

  • jeffw@lemmy.world
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    10 months ago

    The North Face previously garnered pushback for its “Summer of Pride” event series in 2022 and 2023 in partnership with drag queen Pattiegonia

    I’m sorry, which company partnered with a drag queen named Pattiegonia?

  • CMDR_Horn@lemmy.world
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    10 months ago

    They aren’t cowards. They are legally obligated to make more profit for the shareholders. They couldn’t give a rats ass about anything else. Any public company showing “support” for pride is only doing it because they think it will drive more business than they’ll lose. The system is fucked

    • Empricorn@feddit.nl
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      10 months ago

      Common misconception. Fiduciary Duty means the Board of Directors has to act in a company’s best interest. It does not mean they legally have to maximize every single profit possibility, short and long-term. Some people feel that improving a company’s reputation or outreach is in its best interest, even if it doesn’t increase profits.

      It’s also important to know that no one has ever been found guilty of failing to fulfill fiduciary duty, and it’s pretty vague. Companies can still do what they want, don’t let them tell you their hands were tied and they had to do [awful, greedy thing that everyone hates]…

      • MagicShel@programming.dev
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        10 months ago

        no one has ever been found guilty of failing to fulfill fiduciary duty

        For as big a deal as is made of this by investment advisors and similar roles, this is shocking to read.

          • Knock_Knock_Lemmy_In@lemmy.world
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            10 months ago

            Madoff was straight up ponzi scheme fraud, not profit maximisation.

            Enron guys were fraudulently booking future possible revenues as certainties.

            Deliberate illegal misrepresentation is very different from making a (possibly) sub optimal business decision.

          • MagicShel@programming.dev
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            10 months ago

            A quick search suggests Enron and Bernie Madoff are a couple of examples of conviction, but maybe there are nuances I’m not familiar with.

      • kalleboo@lemmy.world
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        10 months ago

        Tim Cook even famously responded to a right-wing troll during a shareholder meeting asking Apple to commit to only doing profitable things and dropping stuff like making their production climate neutral with "When we work on making our devices accessible by the blind, I don’t consider the bloody ROI.” “If you want me to do things only for ROI reasons, you should get out of this stock.” and somehow he’s still around

        edit: it really pissed them off too haha https://nationalcenter.org/ncppr/2014/02/28/tim-cook-to-apple-investors-drop-dead/

    • Sarmyth@lemmy.world
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      10 months ago

      They are required to provide a safe working environment. I think this has more to do with that for the companies in the retail space.

      Those that just produce products are all image and can suffer whatever PR backlash they create.

    • greenskye@lemm.ee
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      10 months ago

      Honestly all this tells me is that peaceful movements and protests are seemingly far less effective than violence. So if the LGBT crowd wants to see change, then their going to have to get violent too.

      I don’t morally agree with it, but it feels hard to deny the realities about it.

      • Sarmyth@lemmy.world
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        10 months ago

        Oh most definitely! Freedom is bought with blood.

        Source: The whole of human history.

      • 0xD@infosec.pub
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        10 months ago

        In general, peaceful protests have been historically way more effective. But if you let the violent bigots get too far, especially into governments, you will have no other choice than to remove them with violence. I don’t think the world is there yet, but if they are enabled further it “soon” will be.

      • vaultdweller013@sh.itjust.works
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        10 months ago

        You may not morally agree but I morally encourage it, make those sonsovbitches bleed. Especially if theyre Seventh Day Adventist affiliates or outright part of.

      • Sarmyth@lemmy.world
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        10 months ago

        Put your loved ones in danger supporting a topic they care little about. Your mentality is the same used to support wars.

        “My morality dictates this is worth putting other people in the line of fire for my ideals!”

        • AbsentBird@lemm.ee
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          10 months ago

          By allowing the terrorism to succeed they’re encouraging further harassment against a vulnerable minority.

          Many of my loved ones were already in danger from those hateful bigots, who are now emboldened and looking for new targets thanks to spineless corporate appeasement.

            • AbsentBird@lemm.ee
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              10 months ago

              No, my solution is to protect the workers and continue to stand for queer acceptance. When people shoplift these corporations have no qualms with spending millions on security, but when it comes to standing up for the LGBTQ+ community they won’t put their money where their mouth is, they would rather shift the conflict onto people who don’t have ample resources to defend themselves.

                • AbsentBird@lemm.ee
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                  10 months ago

                  I’ve worked retail for stores like that. It doesn’t need to be the way you’re describing it. If they put a fraction of the effort they put towards loss prevention into protecting their workers everyone could be safe.

                  Costco required masks for years during the pandemic, some people hated it and blamed the workers, but instead of giving up and backing down Costco invested in keeping their staff safe and de-escalating conflicts.

      • StereoTrespasser@lemmy.world
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        10 months ago

        The ironic thing here is that you’re getting just as worked up as the other side is. Maybe if both extreme fringes calm down, the rest of us in the middle can just have a beer while wearing a North Face jacket.

        • AVincentInSpace@pawb.social
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          10 months ago

          Whether or not gay people should be allowed to exist at all is not an issue upon which it is possible to compromise!

        • Sarmyth@lemmy.world
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          10 months ago

          Yup. Nothing is worth deciding someone else should get bullied for your decisions. People don’t work retail because they want to deal with culture war problems.

          This isnt life or death. It’s selling rainbow themed products.

    • BlanketsWithSmallpox@lemmy.world
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      10 months ago

      Oh no representation in media but they’re making money off it!

      To be TRULY benevolent you can’t make money from doing good things. Otherwise you go to hel… Or you should feel bad.

      Makking your and others lives better at the same time? That’s just selfishness. You’re working with using others to get ahead!

      No. I want you to be just as miserable as me.

      • sensiblepuffin@lemmy.world
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        10 months ago

        Representation in media but not for the money. If you happen to get more sales from it, great. But doing a 180 in response to backlash means that they don’t really care - they just want more money.

  • dependencyinjection@discuss.tchncs.de
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    10 months ago

    They never cared.

    I don’t need Apple going on about LGBTQ+ in my country when it’s already accepted here. It’s funny how in the places where it should be promoted like Saudi or Russia that they keep quiet there.

    I used to work for Apple and I’d raise these points in the daily meetings on the shop floor. It’s the same for green shirts to celebrate Earth day, by manufacturing green shirts and then shipping them around the globe. It’s all a facade.

  • anticolonialist@lemmy.world
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    10 months ago

    Fucking cowards, this is one reason Im jaded against anyone calling themselves an ally. The slightest pressure and they will turn

  • Midnight Wolf@lemmy.world
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    10 months ago

    It’s almost like they have no spine and merely want to cash in on the rainbow-washing.

    Who would have thought?

    • foggy@lemmy.world
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      10 months ago

      Literally every other meme in June for the last 10 years

      Company in May: ⬛⬜⬛⬜⬛⬜

      Company in June: 🟥🟧🟨🟩🟦🟪

      Company in July: ⬛⬜⬛⬜ ⬛⬜

  • Bertuccio@lemmy.world
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    10 months ago

    TBF it only made anyone mad.

    Many screeched omigodtheyreturningmahkidsgay. Many were annoyed at the blatant pretense at support that did zero actual supporting and just hoped to make a buck. The rest didn’t notice or care.

    I guess pretend support is still better than no support, but I didn’t believe they were genuine or courageous a year ago, so it’s not surprising for them to confirm it.

  • Beaver@lemmy.ca
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    10 months ago

    I can’t believe the US Navy is scared of bigots.

    I wouldn’t trust them to defend the coasts.

    • holycrap@lemm.ee
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      10 months ago

      They’re not afraid of bigots. They’re afraid of low recruitment numbers.

      • foggy@lemmy.world
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        10 months ago

        But they’ve already attacked contraception and are already attacking divorce…

        Oh. Oh I get it.