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It’s a marketing trick. First suggest an insanely high price. Customer rejects. Then suggest a lower price, but still expensive. The customer will be more inclined to buy, because the new lower price feels like a good deal in relation to the incredibly expensive old price.
If they went with the lower price right away, the customer wouldn’t be as inclined to buy because they don’t have the incredibly insane price as a reference point.
It’s a marketing trick. First suggest an insanely high price. Customer rejects. Then suggest a lower price, but still expensive. The customer will be more inclined to buy, because the new lower price feels like a good deal in relation to the incredibly expensive old price.
If they went with the lower price right away, the customer wouldn’t be as inclined to buy because they don’t have the incredibly insane price as a reference point.