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Did you miss the fact that this TV has a camera that can count the number of viewers and can detect obstruction? Obstructing the ad screen broke the ToS and when they detect it, they can cancel your account and demand you too send the tv back or get charged $1000. Oh, and it’s also have a microphone in addition to the camera, which will double the fun.
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You’re right. Perhaps they count on their users to not obstruct the secondary screen because the smart tv features are controlled from the secondary smart screen, so you won’t be able to operate it if you obstruct the secondary screen.