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Take this with a grain of salt because it’s what some guy on the internet (me) “remembers reading something about, once”, but adblock rates on the general internet, were around 3% or something similar (can’t be bothered, please look it up yourself)
Therefore, I really wouldn’t hope for such an insane number as 15% on YouTube.
We are not the primary users. Your uncles, aunts, nephews and nieces are. The shopkeeper in the corner store. Your teacher. Your 50 year old doctor.
I felt 15% was exaggerated, but I honestly wouldn’t be surprised by your estimate at all either.