Early car sales data for January is starting to arrive from countries across the pond, and they paint an alarming picture for Tesla. Sales are crashing in France, Germany, and the UK—all affluent countries that are key markets for Tesla’s electric vehicles. Coming on the heels of a large financial miss, it’s just one more problem for the automaker.
Tesla sales dropped around 13 percent across Europe in 2024, but so far this year, the scale of the problem is far greater. In France, sales of new Teslas fell by 63 percent, while total car sales in the country fell by just 6 percent, with EV sales dropping just half a percent.
Germany was already looking like lost ground for Tesla—its 41 percent drop in 2024 accounted for most of Tesla’s lost sales across Europe. That must make the 59 percent drop in German Tesla sales recorded during January even more painful on the profit and loss statements.
Across the Channel, the British auto industry just released its sales data for January. Here, Tesla sales fell less precipitously—just 12 percent. However, battery EV sales were 35 percent higher in the UK in January 2025 than in January 2024. The cake is growing, but Tesla is getting to eat less and less of it.
In fact, no Tesla cracked the UK’s top 10 best-seller list last month, something that has regularly happened in the past, although that may be due to having just two models for >sale in most markets.
Large declines have also been recorded in Sweden (44 percent), Norway (38 percent), and the Netherlands (42 percent).
I was not aware of this. Further reasons to laugh at Musk are always welcome!
Anyone driving anything close to a pickup here is a knob. Ford Rangers or Raptors are for men whos wives dress them.
Hilux was acceptable but they are in the same boat now, you all look ridiculous.
Let’s see how big of a mouth you run when i pull up in my ranger plastered with punisher skulls you beta 😎😎 jkdon’tbullymepls
I’m a sole trader, Stone Mason, I make enough to buy a used vehicle, but not new. Know what I would love? A light duty truck, no crew cab road princess bullshit, two seats in front, maybe a single half door passenger side for putting stuff behind the seats, and a properly sized bed. There’s no such thing on the used market. There’s absolutely uses for small trucks for trades folk. Back in Canada I had an older Ford Ranger, from when they were a rebadged Mitsubishi B3200. I would step over my dying gran for something like that here in the UK. The new Rangers are a fucking joke, FWD, crew cab standard, and they’re the size of the old F-150s, completely unusable in the UK. I’m thinking about maybe importing a Japanese Kei Truck. There’s some larger ones that are smaller than an old Ranger, but big enough for what I need…and they look cool AF.
They have there place, but they are in the same boat as vans etc. They are commercial vehicles, to do a job, not city runabouts to stroke egos.
Pretty much true in the US too - especially a Raptor.
This metal blob goes against so many safety regulations in Europe, it is basically unfixable. And even then you would need a truckers licence to drive it, like the ones for big commercial trucks.