Among the star-studded Super Bowl ads that viewers saw during Sunday’s game was an awkward 30-second spot, filmed vertically on an iPhone, in which the rapper Ye talks about his new teeth and instructs the audience to go to Yeezy.com.

As of the morning after the game, when they visited the site, shoppers could find exactly one item for sale: a white T-shirt emblazoned with a swastika.

  • Lilith
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    20 hours ago

    When he was on the donda he was pretty cool But he became an idiot after all that

    It was pretty shameful

    • Flying Squid
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      1922 hours ago

      No. Sorry. You don’t just become a Nazi. He was just better at hiding it.

      • @Blueberrydreamer
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        2922 hours ago

        Come on, that’s fucking stupid. You think Nazis are born that way? Of course people become Nazis, and it’s happening more and more.

        • Flying Squid
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          1521 hours ago

          Kanye West was in his 40s when Donda came out four years ago. Do you think he just started hating Jews and loving Hitler within that brief amount of time or do you think he’s been this way for a hell of a lot longer?

          Because maybe I didn’t put it as artfully as I should have, but that’s what I meant.

                • Flying Squid
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                  918 hours ago

                  Why do I need to come up with reasons why someone who says they love Hitler doesn’t actually love Hitler?

                  • @[email protected]
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                    118 hours ago

                    You dont need to come up with anything. A thought can be unresolved in your head. Its usually the more accurate representation of reality. Accept the lack of information for his motivation to say ridiculous things.

      • @[email protected]
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        316 hours ago

        His mental illness doesn’t excuse it, but the guy is legit crazy. He def could have started spiraling out at any point and went down an anti-semitism rabbit hole and just went full Nazi then. My guess would be around the time he first started talking publicly about Jewish people was about the time that occurred.

      • @[email protected]
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        621 hours ago

        tl;dr: Yes you can become a Nazi, if the seed is there to begin with.

        Everyone has dark thoughts and urges deep in their heart, and everyone has biases and prejudices to overcome. Most of us are able to balance and control these things. We learn and grow, see our own faulty reasoning over time, and allow compassion and empathy to see others as we see ourselves. I think Kanye is an example of wealth allowing unregulated behavior, combined with spiraling mental health, to amplify those prejudices and dark thoughts into twisted new beliefs.

        I’m not trying to make excuses for Mr West. His behavior is reprehensible. I can also see how someone who is already borderline narcissistic gets their pride reinforced through creative success. I can see how a man who is part of an oppressed minority would be suspicious of those with more power and influence. And i can see how those factors could be amplified as that person becomes wealthier, more successful in their pursuits, and less beholden to other’s social mores.

        I think conservatorships are problematic and easily abused. I also think Kanye needs the boundaries a conservatorship could place on him. He’s obviously unwell. I know him, because I have a friend just like him, only poor. My friend doesn’t blame “the Jews”, but they are not happy, even when well medicated. And when they spiral, it’s ugly

        BTW, I don’t always agree with you Squid, but I’m still glad you escaped the US. Wishing you and your family the best

        • Flying Squid
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          821 hours ago

          I didn’t phrase it like I meant to. I was trying to suggest that he didn’t just suddenly become a Nazi in the four years since that album came out.

      • Lilith
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        322 hours ago

        Oh i didnt know you are an expert in Nazism Mr. Nazi detector But he was a cool guy at those times Ive did read some of your comments so i dont really care what you do say because you seem like a troll or even worse

        • Flying Squid
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          1121 hours ago

          Yeah, having a large portion of your family tree culled by Nazis in Germany and having been assaulted many times by Nazis in America, I do feel like I’m an expert in it.

          Lucky you that you are not.

      • @[email protected]
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        220 hours ago

        Could I offer an alternative viewpoint? I don’t know if it’s true, and if it is I don’t know if it’s better or worse. His style of ‘music’ holds no interest for me, and I know nothing more than what I have read about him, so I could be wildly off base.

        As many have pointed out, he might well have a mental health issue, but is it not also possible that he is, and always has been, just totally amoral and has seen which way the wind is blowing? He seems to have sonewhat list relevance recently, and fixating on, and loudly proclaiming your hatred of, a chosen ‘other’ group may seem like a good way to get back into the centre of attention and curry favour with those in power.

        I don’t think that would be any better than him being a dyed-in-the-wool Nazi, as functionally it means he is one, but might explain a rapid appearance his Nazism.

        • Flying Squid
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          620 hours ago

          He’s been doing this Hitler thing for years now and do not use his bipolar disorder as an excuse for Nazism. It’s no better than people using Elon’s (self-diagnosed) autism for the Hitler salute.

          Being bipolar is not the same as not knowing right from wrong.

          • @[email protected]
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            319 hours ago

            Yeah, I don’t think he gets a pass by blaming his behaviour on mental health issues, but a lot of people bring it up. I watch people like him, and I’m fairly convinced they don’t have the principals to actually, deep down, be Nazis, they’re too vain, too self-centred and too desperate for power of any sort. That doesn’t mean they won’t fly that particular flag if they think it’ll bring them what they want, or that they wont cheer on the harm it brings to others if they think it gets them closer to power. Functionally, you can treat them as Nazis, traitors and whatever else they align themselves with. With luck they will reap the consequences of that.