$53 million global opening weekend sounds like pretty good business to me.
Unfortunately, the movie’s budget is $118 million, not including the $80 million Warner Bros. spent to market the movie. And they have to split the revenue 50-50 with the theaters.
Factoring all of those, Mickey 17 would need to make at least $300 million just to break even.
It’s crazy that the studio would spend more than half the amount of the movie’s budget on marketing. Of course this is Hollywood accounting so who knows where that money actually went.
Unfortunately, the movie’s budget is $118 million, not including the $80 million Warner Bros. spent to market the movie. And they have to split the revenue 50-50 with the theaters.
Factoring all of those, Mickey 17 would need to make at least $300 million just to break even.
It’s crazy that the studio would spend more than half the amount of the movie’s budget on marketing. Of course this is Hollywood accounting so who knows where that money actually went.
That’s pretty standard though. To spend 50% of budget on marketing
I bought the audiobook after seeing articles here instead of seeing the movie in theaters lol