Roku looks to be seriously tightening its pursestrings. The company’s laying off a full ten percent of its workforce, over 300 employees, in addition to a conducting a number of other cost-cutting measures, as reported by Variety. These job cuts are just the beginning, as Roku’s also removing streaming content, consolidating office space and reducing outside service expenses. The goal here is a major reduction in the year-over-year operating expense growth rate.
I take this as a good sign that the data tracking market is growing stale. Like what value can tracking my viewing habits provide anyone, other than Roku, that the streaming platforms aren’t already doing on their own? It’s straight double dipping.