The company is reportedly considering an offer worth about $2 billion per year, which would eventually make Apple the exclusive streaming rights holder of Formula 1 racing.
The article makes that claim, that doesn’t make it true. Why would Liberty do that? It would mean even fewer people having access
That’s what apple are considering offering. That doesn’t mean Liberty would bin F1TV.
Advertisers want more eyeballs on their branding, not fewer
Bernie always wanted it on free to view for that exact reason. He only did the sky deal because they made a dedicated channel that got 10m+ viewers, 4m more than when it was on free to air
That’s what apple are considering offering. That doesn’t mean Liberty would bin F1TV.
The point is if they give apple exclusive rights, they will legally not have the ability to provide the F1TV service.
Also the entire thread is a discussion on apple thinking about making an offer for exclusive rights. Obviously any discussion would consider the possible exclusivity. Of course F1 may choose not give apple the rights but i thought that is implied.
The article makes that claim, that doesn’t make it true. Why would Liberty do that? It would mean even fewer people having access
That’s what apple are considering offering. That doesn’t mean Liberty would bin F1TV.
Advertisers want more eyeballs on their branding, not fewer
Bernie always wanted it on free to view for that exact reason. He only did the sky deal because they made a dedicated channel that got 10m+ viewers, 4m more than when it was on free to air
The point is if they give apple exclusive rights, they will legally not have the ability to provide the F1TV service.
Also the entire thread is a discussion on apple thinking about making an offer for exclusive rights. Obviously any discussion would consider the possible exclusivity. Of course F1 may choose not give apple the rights but i thought that is implied.
I know. It’s Apple’s pitch. It just doesn’t make business sense for Liberty to limit global streaming to one supplier.
They will do the deals that the sponsors who fund the whole circus want done. And they want more eyeballs on their logos not fewer.
Unless apple offers ridiculous amounts of money which will offset the potential loss in sponsorship revenue. It is far fetched but possible.
And then you’d be beholden to Apple. Makes no commercial sense.