Eh, the folks here are not the real targets of this.

There will always be a way around ads, but it will take more effort for a while. It becomes a question of cash vs effort and the majority of the tech savvy are going to opt for effort.

However, most people with a 9-5 are more likely to just pay up, especially as the messages will get more threatening (“accept adblock or lose your Gmail” seems like a natural escalation).

The net goes through these periods of monetisation drive, it has happened before (the pre DMCA net was an amazing place). You get half a year of bad service, then someone finds a way around it. Best option to fight back is to support the folks fighting against it, if you want a faster transition.