The Swiss People’s Party (SVP), which centered its campaign on anti-immigrant rhetoric, is projected to win 29 percent of the vote, up from 25.6 percent four years ago and higher than pre-election polls. It has been the country’s largest party since 2003.
Not surprising, given they were the only ones serious about advertising. We got so many leaflets from them at work and home and I even saw them on Reddit, yet nothing at all on those distribution channels from any other parties. I’ve seen some billboards by others, but it feels like 80% of the ones I’ve seen were SVP.
I personally hate them and didn’t vote for them, but I don’t think it’s surprising they have such a big following.
Where the money is…
I think it’s pretty sad that this is influencing people’s decision who to vote for - I understand it a bit if you vote the politicians directly since those change every couple of years but voting a party that’s been part of the political system forever because they advertised more than the other parties? That seems very sad
A lot of voters are ignorant idiots who prefer not to think about politics, but have been convinced that voting is something they should do. I have an acquaintance who was convinced by their progressive politically active partner to vote and, before an emergency intervention corrected this, was thinking about voting for an insane Republican because their name sounded cool.
Pumping up the number of voters in aligned bases is still a good idea for parties, but the deeper you get into those kind of apathetic non-voters, the more they’re going to vote based on nonsense.