For some reason I think of it as an older concept. Now Starbucks and coffee chains are popular.
Seinfeld on instant coffee https://youtu.be/uDrh5pujB9I?si=VdlVEREjMTNd2Bs7
Highlighting carlcook’s advice:
dissolve in cold water, ONLY THEN add hot water. The rationale behind it is that aromatics evaporate too quickly when the instant powder is infused with too/boiling hot water.
Absolutely!
It’s portable, stores well, takes nothing more than a mug and hot water to make, and takes no longer to make than it does to heat the water.
Sure, I prefer good drip coffee or an espresso-based drink, but I travel a lot and often hotel room coffee sucks. Sometimes a decent insta-coffee works great to get you out the door.