For some reason I think of it as an older concept. Now Starbucks and coffee chains are popular.

Seinfeld on instant coffee https://youtu.be/uDrh5pujB9I?si=VdlVEREjMTNd2Bs7

Highlighting carlcook’s advice:

dissolve in cold water, ONLY THEN add hot water. The rationale behind it is that aromatics evaporate too quickly when the instant powder is infused with too/boiling hot water.

  • @wooki
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    11 year ago

    Does everyone have a Starbucks in their home? Is everyone on large incomes?

    The answer to both is no and no. Buying coffee is expensive and retail is at least a long way away for nearly all people. Instant is instant and cheap it will always have a place.