For some reason I think of it as an older concept. Now Starbucks and coffee chains are popular.
Seinfeld on instant coffee https://youtu.be/uDrh5pujB9I?si=VdlVEREjMTNd2Bs7
Highlighting carlcook’s advice:
dissolve in cold water, ONLY THEN add hot water. The rationale behind it is that aromatics evaporate too quickly when the instant powder is infused with too/boiling hot water.
Drinking some right now, try medaglia d’oro Espresso Instant Coffee. I also enjoy a few other brands, it’s literally pre brewed coffee and then dehydrated, you can have shitty regular coffee and shitty instant.