Shereen Wu says leading designer uploaded altered picture, amid fears AI could ‘turn back the clock’ on progress in the industry

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    In a TikTok about the incident that has been viewed 1.8m times in the last week, Shereen Wu says Michael Costello, a designer who has worked with Beyoncé, Jennifer Lopez, and Celine Dion, posted a photo to his Instagram from a recent Los Angeles fashion show.

    In a statement posted to Instagram on Thursday and deleted less than 24 hours later, Costello denied altering the photo and said the image was “fan art” sent to him by an unspecified source, but he “took responsibility” for sharing it.

    While the origin of the altered runway photo is unknown, Wu believes someone – she doesn’t know who – used AI to create the white face that covered hers, a theory Costello echoed in his Instagram post.

    “The modified image of Shereen spotlights the possibility that an AI program that has absorbed mainstream beauty preferences may erase the race of a model altogether, turning back the clock on the fashion industry’s progress toward diversity on the runway,” Scafidi said.

    As the Cut reported, Costello added to the pile-on, sharing screenshots via Instagram of a supposed DM conversation with Teigen that left him “traumatized, depressed” with “thoughts of suicide”.

    After Costello’s threat of legal action over her viral Tiktok, Wu contacted the Model Alliance, an advocacy group for fashion workers, which referred her to a lawyer.


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