BrikoXM to Interesting Global [email protected]English • 1 year ago'They Want To Be The Gatekeepers': Car Dealers Are Stopping Customers From Buying EVsjalopnik.commessage-square39fedilinkarrow-up1175file-textcross-posted to: [email protected][email protected][email protected]
arrow-up1172external-link'They Want To Be The Gatekeepers': Car Dealers Are Stopping Customers From Buying EVsjalopnik.comBrikoXM to Interesting Global [email protected]English • 1 year agomessage-square39fedilinkfile-textcross-posted to: [email protected][email protected][email protected]
Archived version: https://archive.ph/7hIci Archived version: https://web.archive.org/web/20231114121332/https://jalopnik.com/car-dealers-are-stopping-customers-from-buying-evs-1851017999
minus-squareHyperrealitylinkfedilink1•edit-21 year agoTesla has entirely done away with dealership. They sell plenty of cars anyway. Outside the US dealerships aren’t always a thing either. You’re overestimating the importance of sales people in the purchasing decisions of modern consumers. Guide people around the show room, hand out brochures if asked, make an appointment for a test drive, help fill in the online car configurator, … “The computer’s asking what rims you’d like. I’ll show you some pictures.” “What colour would you like. I have a brochure here? You like red? We have a red car over there. Would you like to take a look?” “You need financing? I’ll fill in your details in our software and see what the computer says!” Honestly, I suspect some dealership wouldn’t see a significant decrease in sales if they replaced half their sales force with an app.
minus-square@[email protected]linkfedilinkEnglish3•1 year agoThe sales rep’s main job is to push the upgrades and other accessories or warranties on you, that’s where they make the most margin.
Tesla has entirely done away with dealership. They sell plenty of cars anyway. Outside the US dealerships aren’t always a thing either.
You’re overestimating the importance of sales people in the purchasing decisions of modern consumers.
Guide people around the show room, hand out brochures if asked, make an appointment for a test drive, help fill in the online car configurator, …
“The computer’s asking what rims you’d like. I’ll show you some pictures.”
“What colour would you like. I have a brochure here? You like red? We have a red car over there. Would you like to take a look?”
“You need financing? I’ll fill in your details in our software and see what the computer says!”
Honestly, I suspect some dealership wouldn’t see a significant decrease in sales if they replaced half their sales force with an app.
The sales rep’s main job is to push the upgrades and other accessories or warranties on you, that’s where they make the most margin.