Apparently, stealing other people’s work to create product for money is now “fair use” as according to OpenAI because they are “innovating” (stealing). Yeah. Move fast and break things, huh?
“Because copyright today covers virtually every sort of human expression—including blogposts, photographs, forum posts, scraps of software code, and government documents—it would be impossible to train today’s leading AI models without using copyrighted materials,” wrote OpenAI in the House of Lords submission.
OpenAI claimed that the authors in that lawsuit “misconceive[d] the scope of copyright, failing to take into account the limitations and exceptions (including fair use) that properly leave room for innovations like the large language models now at the forefront of artificial intelligence.”
Well, that’s part of the LLM step, so let’s put it to the test:
Image prompt:
Create an ad for a car. The target audience are young adults, with high income, and thrill seeking. Come up with a brand name fitting such a car, and include it in the image. For the car, come up with a shape, and color, best fitting of the target audience. Come up with an image layout, art style, and camera angle, best fitting of the target audience. Include between zero and two additional items that will make the overall picture more attractive to the target audience.
ChatGPT:
[(‘an advertisement for a car’, [45, 58, 422, 396]), (‘a high-performance car’, [123, 193, 266, 128]), (‘an edgy and dynamic brand name logo’, [188, 10, 136, 30]), (‘a sleek, red sports car’, [168, 254, 176, 102])] Background prompt: An adrenaline-pumping car advertisement targeting young adults with high income and a thrill-seeking spirit. The layout includes a bold brand name logo, a sleek red sports car, and a dynamic composition to captivate the audience. Negative prompt: additional items
How did it know to pick a “sleek red sports car”? Or the rest of the elements.
Because some of its training data included some of the many, many websites out there that describe marketing techniques. However, your example has actually proved my point - the red sports car is a car for insecure middle-aged men needing a mid-life crisis penis extension. The LLM has entirely missed that cultural association, and has basically suggested a red sports car for a young audience, when an alternate colour would actually be more appropriate - because it doesn’t actually understand what a red sports car means.
It also hasn’t actually picked any distinctive elements that couldn’t be found on a website offering generic marketing advice. “A dynamic composition” is obvious, but it hasn’t specified any details about what the composition should look like. It hasn’t detailed any of the surrounding scenery. It says you should include a brand name logo, which was obvious because you prompted it to come up with a brand name, but it’s failed to detail what those should actually look like. The entirety of the elements it’s created here is “sleek red sports car”, which has a cultural connotation inappropriate to the target audience, and the rest you could literally get from any search for “how do I create an advert for a car?”