Some article websites (I’m looking at msn.com right now, as an example) show the first page or so of article content and then have a “Continue Reading” button, which you must click to see the rest of the article. This seems so ridiculous, from a UX perspective–I know how to scroll down to continue reading, so why hide the text and make me click a button, then have me scroll? Why has this become a fairly common practice?

  • @[email protected]
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    1111 months ago

    That’s funny, I always thought ‘continue reading’ was a paywall button going to a subscription page and just back right out

    • @jaschen
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      211 months ago

      Then the article isn’t strong enough and will be rewritten. The more relevant it is in your search, the higher chance you will continue reading.

      • @[email protected]
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        411 months ago

        I’m not sure you understand me. I assumed that the continue reading button would ask me to pay and since I am not going to pay I never continued reading.

        • @jaschen
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          311 months ago

          Ahhh, I think you might be an edge case. The users we tested this on all understood what was going to happen after.