Study finds "search engines seem to lose the cat-and-mouse game that is SEO spam."

I guess we all kinda knew that, but it’s always nice to have a study backing your opinions.

  • @[email protected]English
    2•10 months ago

    If they have no skin in the game and aren’t being compensated well, they aren’t going to attract and keep the best talent.

    I think the theory being challenged is that “best talent” translates to “most lucrative product”.

    Certainly, there’s no shortage of shitty mass market crap that makes enormous amounts of money purely by saturating the market. What’s more, the model of cornering the market through regulatory capture or cartelization means that the talent of your staff has less and less of an impact on your market dominance. Eventually, when you’ve got a full blown monopoly, the only thing you really care about is the margin on your sales.

    It’s one thing to pull the Netflix strategy, keep only the very best of the best people, pay them a lot, and get rid of everybody else.

    Netflix hasn’t even been following the Netflix strategy. They’re routinely cutting bait on the highest watched shows and opting for cheaper productions with less overhead. One reason they love pumping out anime stems from the fact that licensing an English sub of a foreign media import is crazy lucrative relative to sourcing original content from Hollywood.

    WB is taking this strategy into overdrive with their quest to saturate HBO with reality TV and old movies.

    • @[email protected]English
      2•10 months ago

      Generally agree.

      But it depends on what your product line is. Does Google want to be Microsoft (new flavor of the same old crap, cloud centric, no special talent needed just competent coders and project leadership) or do they want to be OpenAI (push the envelope of what’s possible and commercialize it)?

      If the goal is to be Microsoft, this investor’s comments are accurate. Fewer staff, less compensation, just get a few well paid product managers with a vision and a buggy whip to drive the coders to build it. Higher margins will mean more profits.

      If the goal is to be OpenAI, this investor is dead wrong.

      Netflix hasn’t even been following the Netflix strategy.

      I was talking about their employees, not their content. Their content strategy is brain dead. They cancel so much stuff that it’s not even worth getting into a Netflix show because it’ll probably be cancelled after one season.
      It might work, in the short term. But without quality content people will give up on Netflix and they will be the ‘budget option’.

      HBO is doing the same thing- I really think their management must be on drugs or brain damaged or something. HBO was THE most recognizable brand name for QUALITY content in the entire industry, and they killed it in favor of ‘max’ which is generic and means nothing and blends in with everyone else’s ‘plus’. And lopping off their own content is equally stupid.

      Just like Boeing putting the useless McDonnell Douglas bean counters in charge of the company post merge, WB put the people who ran Discovery into the ground in charge. Sad to watch.

      • @[email protected]English
        1•10 months ago

        They cancel so much stuff that it’s not even worth getting into a Netflix show because it’ll probably be cancelled after one season.

        Yeah. There was definitely some business goon looking at a spreadsheet and saying “Most shows get the max audience inside the first three seasons, so we should just cancel everything inside the first three seasons” without really considering what that means for the business model long term.

        HBO was THE most recognizable brand name for QUALITY content in the entire industry, and they killed it in favor of ‘max’

        Should be noted that they got bought out by the Discovery Channel precisely because the Discovery brand schlock was able to churn enormous profits relative to Warner.

        Just like Boeing putting the useless McDonnell Douglas bean counters in charge of the company post merge, WB put the people who ran Discovery into the ground in charge. Sad to watch.

        Boeing is testing the bounds of “too big to fail”.

        One thing about Max is that I don’t really pay for it. I just get the service gratis through AT&T. I have to wonder how much of their business model effective boils down to “since people just subscribe and forget we can charge them indefinitely for schlook they’d normally click past on terrestrial TV”.

        I think this is the real wage of modern Streaming. An entire business model built on elderly people who never cancel anything.