Kirk Tanner, the new CEO and president of Wendy’s, shared with analysts his various plans to increase company profits, including investing in digital menu boards that will have the capacity to display dynamic pricing that fluctuates throughout the day by 2025. Here's what customers need to know.
People have options, and it’s very easy to go somewhere else. If the food isn’t better the price and demand are going to be perfectly related. Every price hike matched by a corresponding drop in sales. Zero sum game.
Reading this comment made me realize that the competition will just copy the system because customers having options is not good for business.