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To the average person, putting that much thought and effort into it is for elite hackers only. I know a guy that does cybersecurity and still has smart everything in his house.
This is exactly it. So many normal people have no awareness or concern of the bad faith in so much of the corporate and tech world. They might have some negative impressions along the lines of “I was talking about X with my friend and the next ad on Facebook was X,” but even in those cases they don’t realize how deep it goes and that the companies don’t need to listen to your microphone.