A patent application from the company spotted by Lowpass describes a system for displaying ads over any device connected over HDMI, a list that could include cable boxes, game consoles, DVD or Blu-ray players, PCs, or even other video streaming devices. Roku filed for the patent in August 2023 and it was published in November 2023, though it hasn’t yet been granted.
The technology described would detect whether content was paused in multiple ways—if the video being displayed is static, if there’s no audio being played, if a pause symbol is shown anywhere on screen, or if (on a TV with HDMI-CEC enabled) a pause signal has been received from some passthrough remote control. The system would analyze the paused image and use metadata “to identify one or more objects” in the video frame, transmit that identification information to a network, and receive and display a “relevant ad” over top of whatever the paused content is.
Wait were you calling amazon video Hulu and Netflix convenient? Are you an ad fetishist? Is the best part of a movie figuring out where and how to watch it? I can’t understand another way to believe this.
More convenient for me, than torrents: because I watch content either on TV or on phone.
I have vlc on my phone. Toss an sdcard in yhere, movies for days (more if i rewatch or dont watch while sleeping).
Dunno about TVs but last time I saw someone use one’s native software it looked like hell to use.
Samsung and LG are pretty good
Typing with a god damn remote. No thanks.
Or a phone app that’s gonna break like two years after purchase and snitches on everything.
You can connect a Bluetooth keyboard to it.