The price of an individual YouTube Premium subscription is increasing by $2 to $13.99 per month in the US for new and current customers.

This price increase is live for new subscribers as seen on youtube.com/premium. Instead of $11.99, YouTube Premium now costs $13.99/month. Meanwhile, it’s $18.99 if you’re subscribing from the iOS YouTube app.

  • @[email protected]
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    121 year ago

    While ad blockers are definitely a thing, I’d also like my favorite channels to get paid. And, honestly, it has to make money somehow – it might as well be off my relatively stable back

    • Alex
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      41 year ago

      I’m not so enamored with feeding the bloated behemoth that is Google but I do like the fact the revenue share with creators gets them more per view than they would with ad rolls. It’s a shame you still have to manually skip sponsorship sections on the mobile app.

      • @[email protected]
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        211 months ago

        I agree with you. In an ideal world, I would give 22 dollars to Patreon every month, they would scan my watch history and would distribute 20 dollars proportionally among the channels I watched without Google taking a cut.

        Then Google could drop the price of premium instead of raising it and keep that whole fee.

        • Alex
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          311 months ago

          That was the flattr model but it never really took off.

          • @[email protected]
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            111 months ago

            Wow, that’s actually exactly what I was wishing for. I think I’m going to toss in $10 and see how it goes