Microsoft is starting to enable ads inside the Start menu on Windows 11 for all users. After testing these briefly with Windows Insiders earlier this month, Microsoft has started to distribute update KB5036980 to Windows 11 users this week, which includes “recommendations” for apps from the Microsoft Store in the Start menu.
Luckily you can disable these ads, or “recommendations” as Microsoft calls them. If you’ve installed the latest KB5036980 update then head into Settings > Personalization > Start and turn off the toggle for “Show recommendations for tips, app promotions, and more.” While KB5036980 is optional right now, Microsoft will push this to all Windows 11 machines in the coming weeks.
Microsoft’s move to enable ads in the Windows 11 Start menu follows similar promotional spots in the Windows 10 lock screen and Start menu. Microsoft also started testing ads inside the File Explorer of Windows 11 last year before disabling the experiment and saying the test was “not intended to be published externally.” Hopefully that experiment remains very much an experiment.
“All you have to do is set some flags in GPO policy editor and relogin the first time and every time there’s an update. Easy”
The post literally tells you that the option to turn it off is in the settings menu at: Settings > Personalization > Start Menu > “Show recommendations for tips, app promotions, and more "
It’s not good, but it’s way better than you are making it out to be.
At least until Microsoft decides to hide it deeper, like they do with all of their most useful options. Nothing like navigating fifteen layers deep into your settings just to change something basic.
Hopefully WinToys will have an update with this option, so it won’t matter where Microsoft decides to move it this week.
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Did I miss something about online accounts being required? I don’t remember hearing about that.
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