I liked ASrock when they were in the ECS tier of quirky and weird. Got a Socket 939 board with the ULi M1695 chipset that was really nifty.

Then I had an awful experience with an AM3 board that claimed to run a FX-8350, until they edited their support list.

I grudgingly chose them for AM5 because it was $50 cheaper for the featured I wanted, and it’s been okay, aside from me breaking the x16 slot clip due to hamfistedly removing a shipping-container sized GPU.