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PC [email protected] • 8 months ago

'Marketing's dead, and I can back this s**t up': Baldur's Gate 3 publishing director says players 'just want to be spoken to, and they don't want to be bamboozled'

www.pcgamer.com

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215

'Marketing's dead, and I can back this s**t up': Baldur's Gate 3 publishing director says players 'just want to be spoken to, and they don't want to be bamboozled'

www.pcgamer.com

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PC [email protected] • 8 months ago

6

In our State of PC Gaming roundtable, Larian's Michael Douse argues marketing isn't the right way to reach today's gaming audience.

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11•8 months ago
I don’t know if I’ve ever felt an urge to be marketed to.

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