Kevin Roberts remembers when he could get a bacon cheeseburger, fries and a drink from Five Guys for $10. But that was years ago. When the Virginia high school teacher recently visited the fast-food chain, the food alone without a beverage cost double that amount.

Roberts, 38, now only gets fast food “as a rare treat,” he told CBS MoneyWatch. “Nothing has made me cook at home more than fast-food prices.”

Roberts is hardly alone. Many consumers are expressing frustration at the surge in fast-food prices, which are starting to scare off budget-conscious customers.

A January poll by consulting firm Revenue Management Solutions found that about 25% of people who make under $50,000 were cutting back on fast food, pointing to cost as a concern.

  • @[email protected]
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    671 month ago

    Jimmy John’s

    Yeah, but their owner is a big trump fan, and for some inexplicable reason he’s paying Rudy Giuliani 's legal bills…

    Their subs are decent tho and probably cheaper than subway at this point.

    Man, subway actually used to be decent too. $5 for a foot long is pretty much what it was worth. And if you knew what you were doing it could have been relatively healthy.

    I haven’t been in probably a decade now. But sometimes I still get JJ’s. Just wanted to mention that like a lot of big chains, we really shouldn’t be giving them a lot of money.

    • Zerlyna
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      211 month ago

      Sucks to hear that but thank you the info.

      • @[email protected]
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        41 month ago

        I could be wrong but I don’t believe he owns the company any longer, I think he was bought out.

        • @[email protected]
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          21 month ago

          Yeah by Inspire brands, the same people that run Sonic and Arby’s. I mean I guess it’s better than Yum! In quality…

          But this is also Roark capital who named themselves after an Ayn Rand character and have several violations and creepy history as a private equity firm and are currently trying to buy all sandwich companies to own a monopoly on it.

    • @[email protected]
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      61 month ago

      If you order online, Subway always has a coupon to get footlongs for ~$7, which is about $5 from 2010 adjusted for inflation. They have a lot of perpetual coupons that they rotate the codes on about once per month, but there’s always an up-to-date list on the subway subreddit.