In South Korea, 69 percent of adult smartphone users use a Samsung device, while only 23 percent use iPhones, a Gallup survey of 1,001 adults found. But the survey reveals a starkly different trend in one demographic: younger millennials and Gen Z. Among the younger generation, aged 18 to 29, iPhone’s share rises to 65 percent, double the Samsung's 32 percent, the survey found. This represents a 13 percent...
I wonder how much of this is due to associating the older generations with Samsung devices and the total dominance of Samsung branding across South Korea.
as long as other phones brands exist i doubt there would be a dominance in the korean market: sure a brand can assert its existence in the market with a good after sales service, spare parts availability, customizable/rootable phones, etc…but also as one get older, conveniency can dictates the choice of a phone brand. being a home brand would make owning its product easily convenient buy cutting on repair costs, shipping delays etc
Samsung branding is on everything in South Korea, not just electronics. It’s a massive part of their economy (18.3% of the entire country’s GDP in 2021). They’re in virtually every industry there.
I wonder how much of this is due to associating the older generations with Samsung devices and the total dominance of Samsung branding across South Korea.
as long as other phones brands exist i doubt there would be a dominance in the korean market: sure a brand can assert its existence in the market with a good after sales service, spare parts availability, customizable/rootable phones, etc…but also as one get older, conveniency can dictates the choice of a phone brand. being a home brand would make owning its product easily convenient buy cutting on repair costs, shipping delays etc
Samsung branding is on everything in South Korea, not just electronics. It’s a massive part of their economy (18.3% of the entire country’s GDP in 2021). They’re in virtually every industry there.