It’s a nightmare scenario for Microsoft. The headlining feature of its new Copilot+ PC initiative, which is supposed to drive millions of PC sales over the next couple of years, is under significant fire for being what many say is a major breach of privacy and security on Windows. That feature in question is Windows Recall, a new AI tool designed to remember everything you do on Windows. The feature that we never asked and never wanted it.
Microsoft, has done a lot to degrade the Windows user experience over the last few years. Everything from obtrusive advertisements to full-screen popups, ignoring app defaults, forcing a Microsoft Account, and more have eroded the trust relationship between Windows users and Microsoft.
It’s no surprise that users are already assuming that Microsoft will eventually end up collecting that data and using it to shape advertisements for you. That really would be a huge invasion of privacy, and people fully expect Microsoft to do it, and it’s those bad Windows practices that have led people to this conclusion.
I both agree and disagree. I agree that there isn’t going to be a single ‘straw’, because everyone’s thresholds are different. For me it was back when Microsoft auto-upgraded my PC to Win 8, which was also when they started putting in hard-to-disable telemetry and bad UI. It sounds like Recall is the threshold for some other people.
Also don’t discount that MS’ market share is dominated by a ton of corporate users (who lack a choice) and casual users (who don’t care / are unaware), but at least anecdotally they’ve been losing the power users in my life, which if true in general which will have negative downstream effects for them moving forward (IT departments working to support alternatives, software developers refusing to build on Windows Server / MS software stack, etc.)
If only there is a way to invest in linux usage