With global warming (and other factors) affecting coffee production and prices, I’ve noticed a couple of interesting patterns in marketing strategies for household and white label brands.
Everything is extra intense, high intensity, intensity 11 (probably comes with a free Spinal Tap record)… Robusta roasted past 5th crack, no doubt.
I also spotted a bag of highly exclusive “100% Robusta.” At this point I’m waiting for the other shoe to drop and for them to market “0% cyanide” coffee.
How’s everybody else’s grocery shopping experience these days? Is this a big trend in your area?
I was recently one of those people. 🤦
Made the mistake of thinking French roast would be a nice and bold cuppa, so I bought a couple bags of beans at Costco… absolutely terrible coffee.
I have discovered cold infusion coffee just last week. It’s a surprising way to salvage ruined coffee roast. Cool water until there’s some ice in it, or just dump ice in water, then dump your badly roasted coffee powder, shake, and leave in the fridge overnight (not the freezer). Strain the grounds, reheat in the microwave and drink (or just drink it cold and with grounds, whatever works for you). Ideally you should use coarse grind size, but it’s mainly because it’s easier to filter it.
I’d love to do this properly. I tried it a while ago and it tasted like dirt. What is the best ratio of water to grounds?
Dirt