Distributors for content, and no more exclusive content for platforms. Make it work the way music streaming works.
You sign up for one service and you get access to an unfathomably gigantic library of music. It doesn’t matter what service you sign up for either, you’re going to get a similarly huge library, and it will include most everything you could find on any competing service so you only need one subscription. The only thing you really choose is UI, device compatibility, and special features.
Imagine if there were two dozen competing music streaming services, and they all had completely different non-overlapping libraries. Maybe Sony has one just for their labels. Maybe another is just for a handful of EDM labels. A third just for country and bluegrass, but only specific labels. A fourth just for indie labels. A fifth for Rap and R&B. Lots of old stuff is completely unrepresented, because it wasn’t deemed profitable by any available platform, or there’s just too much paperwork and nobody wants to do it.
This is what we have with video streaming right now. Lots of different IP owners running streaming services only with their own limited catalogs. If you want to watch just one show on each platform, you would need a subscription for every show. If you have diverse tastes in movies and television, you are going to be paying a fortune to access it.
It works better for music because about 80% of tracks are distributed through Universal and Sony. Having deals with just those two gives you a gigantic library. And of course Universal and Sony take gigantic cuts, because they can. (there are pro and cons)
But I agree, the competition on the market should be about the way the content is served and not about what content is served.
Distributors for content, and no more exclusive content for platforms. Make it work the way music streaming works.
You sign up for one service and you get access to an unfathomably gigantic library of music. It doesn’t matter what service you sign up for either, you’re going to get a similarly huge library, and it will include most everything you could find on any competing service so you only need one subscription. The only thing you really choose is UI, device compatibility, and special features.
Imagine if there were two dozen competing music streaming services, and they all had completely different non-overlapping libraries. Maybe Sony has one just for their labels. Maybe another is just for a handful of EDM labels. A third just for country and bluegrass, but only specific labels. A fourth just for indie labels. A fifth for Rap and R&B. Lots of old stuff is completely unrepresented, because it wasn’t deemed profitable by any available platform, or there’s just too much paperwork and nobody wants to do it.
This is what we have with video streaming right now. Lots of different IP owners running streaming services only with their own limited catalogs. If you want to watch just one show on each platform, you would need a subscription for every show. If you have diverse tastes in movies and television, you are going to be paying a fortune to access it.
It works better for music because about 80% of tracks are distributed through Universal and Sony. Having deals with just those two gives you a gigantic library. And of course Universal and Sony take gigantic cuts, because they can. (there are pro and cons)
But I agree, the competition on the market should be about the way the content is served and not about what content is served.