In the tech sector it can also work as free advertising for the company the trial person works at. I’m for example using a tool on the free tier for log aggregation and monitoring which I really like. I’ve thought of doing a startup sometime within the next year and at that point I already know that tool and will probably look at implementing that as the first option.
I’ve previously been converted off free trials that way. So it can definitely work.
Yes, it’s a classic.
Pre-market fit it makes sense to be 100% free, as you want to gauge whether your product is attractive to people.
Post-market fit you already know the product has traction, so now you want to gauge whether it is attractive enough for people to pay for it.
In the tech sector it can also work as free advertising for the company the trial person works at. I’m for example using a tool on the free tier for log aggregation and monitoring which I really like. I’ve thought of doing a startup sometime within the next year and at that point I already know that tool and will probably look at implementing that as the first option.
Self hosters are a powerful marketing tool.