It turns out that more technology in cars isn’t necessarily something customers want, and it’s not really improving their driving experience. We know my thoughts on the matter, but I’ll do my best to stay impartial on this latest survey from JD Power that shows most customers don’t appreciate technology in cars unless they can see a clear benefit to them.
JD Power’s 2024 U.S. Tech Experience Index Study evaluated over 81,000 drivers’ experience with “advanced vehicle technologies” in 2024 model year vehicles after 90 days of ownership, It turned out to be a pretty mixed bag when it came to what people liked using. There are a number of tech features that customers like using because they feels that it answers their needs, but at the same time there is a whole lot that don’t get used very often or are continually annoying, according to the survey.
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I drive an EV for work, any my biggest gripe is the touchscreen. What is wrong with buttons. Why must everything be hidden behind a menu I have to navigate on a touchscreen. It feels less safe, frankly. In my own car I have muscle memory for each button and can do things like skip songs or adjust the AC without looking away from the road… But in the EV I can’t.
What does being an EV have to do with anything? ICE cars are exactly the same.
I totally agree with you though. Tech and UI in modern cars is pretty awful.
I would say eve typically do have more controls on touchscreens vs buttons. Now this issue is mainly observed in Teslas more than any other car, but Teslas are the most popular ev so ya it’s definitely more of a problem on evs.