Governor Gavin Newsom has signed California’s “click to cancel” Assembly Bill 286 into law to make it easier for consumers to opt out of subscriptions. The bill, introduced in April 2024, forces companies that permit online or in-app sign-ups to allow for online or in-app unsubscribing as well.
"AB 2863 is the most comprehensive ‘Click to Cancel’ legislation in the nation, ensuring Californians can cancel unwanted automatic subscription renewals just as easily as they signed up — with just a click or two,” said California Assemblymember Pilar Schiavo.
Neither. They’ll ignore the law completely because the $3.50 fine they’ll have to pay (in the extremely rare chance anyone powerful enough notices in the first place) will be worth it to them and the ones that aren’t based in California will never see real consequences for ignoring the law.