Summary
Latino voters shifted significantly toward Donald Trump in 2024, driven largely by concerns over inflation, jobs, and immigration.
Trump garnered 45% of the Hispanic vote, a 13-point increase from 2020 and the highest for a Republican since 2004.
His economic message resonated, especially among Latino men, with many seeing him as a businessman focused on financial priorities over social issues. Immigration concerns also played a role, with some Latinos supporting Trump’s tougher stance on border control.
However, Latinas largely favored Kamala Harris, prioritizing issues like women’s rights.
They’re voting for Trump because they’ve vaguely heard he’s a good businessman (From who? Who possibly could be the source of this reputation?). It’s just voting based on the general feeling of hearing the words “good businessman” and “better for the economy” alongside Trump.
The logic is more like, “I like leopards, I like to eat, and I like my face. I know who I’m voting for.”