Toys’R’Us released a TV ad generated with Sora a few months ago. Everyone loathed it and the ad caused massive brand damage. Toys’R’Us executives considered it a huge success. [YouTube; NBC] You ne…
The worlds first AI generated TV ad was for Toys-R-us (Canada, I believe) and was surprisingly decent. Not amazing, but certainly passable compared to plenty of non-AI ads. When I saw that I knew we’d have many more AI ads because the cost of producing them is likely startlingly cheap and lightning fast compared to the casting, set design, shooting, and editing needed for traditional ads.
You mean ‘Creepy Polar Express Harry Potter dies and goes to so-fi toy heaven’?
It was not a decent ad. It was weird and smooth. Every shot was just short enough to prevent Sora from giving the child sixteen eyes and giraffe antlers.
The writing felt like ai. “One day this guy had a dream. He dreamt about dreaming of his dream. We hope you can dream a dream someday to” while a version of the toys r us theme plays that sounds like it’s been composed for the cinematic trailer for the gritty Toys R Us film.
It was just weird.
This Coke ad is just as bad. The trucks change shape in every shot. At one point the AI thinks that the angle of the trailer means that it doesn’t have a truck at the front, so a trailer drives itself into town. Again, every shot is short in order to stop the AI from making the polar bears melt into each other. No one commits to a movement, the AI does not understand it is drawing squirrels so doesn’t understand how squirrels move, which makes the squirrels sort of mill about for a bit on screen before we cut away rapidly. Uncanny and creepy.
This is a bad trend that I don’t think we are going to see the end of.
You ignored the statement I made after “decent”. I said:
and was surprisingly decent. Not amazing, but certainly passable compared to plenty of non-AI ads.
There are mountains of ads sharing the airwaves right now that are far worse than that Toys-r-US ad. AI ads don’t have to be award winning or groundbreaking, they just need to blend in enough to not be uncomfortably out-of-place when a viewer is just half paying attention. If AI can make ads at least not as bad as other non-AI ads (which I believe it did for that one), there will be many many many more AI ads simply because of how cheap and fast they are to make compared to the other low and middle quality ads currently airing.
The worlds first AI generated TV ad was for Toys-R-us (Canada, I believe) and was surprisingly decent. Not amazing, but certainly passable compared to plenty of non-AI ads. When I saw that I knew we’d have many more AI ads because the cost of producing them is likely startlingly cheap and lightning fast compared to the casting, set design, shooting, and editing needed for traditional ads.
You mean ‘Creepy Polar Express Harry Potter dies and goes to so-fi toy heaven’? It was not a decent ad. It was weird and smooth. Every shot was just short enough to prevent Sora from giving the child sixteen eyes and giraffe antlers. The writing felt like ai. “One day this guy had a dream. He dreamt about dreaming of his dream. We hope you can dream a dream someday to” while a version of the toys r us theme plays that sounds like it’s been composed for the cinematic trailer for the gritty Toys R Us film.
It was just weird.
This Coke ad is just as bad. The trucks change shape in every shot. At one point the AI thinks that the angle of the trailer means that it doesn’t have a truck at the front, so a trailer drives itself into town. Again, every shot is short in order to stop the AI from making the polar bears melt into each other. No one commits to a movement, the AI does not understand it is drawing squirrels so doesn’t understand how squirrels move, which makes the squirrels sort of mill about for a bit on screen before we cut away rapidly. Uncanny and creepy.
This is a bad trend that I don’t think we are going to see the end of.
You ignored the statement I made after “decent”. I said:
There are mountains of ads sharing the airwaves right now that are far worse than that Toys-r-US ad. AI ads don’t have to be award winning or groundbreaking, they just need to blend in enough to not be uncomfortably out-of-place when a viewer is just half paying attention. If AI can make ads at least not as bad as other non-AI ads (which I believe it did for that one), there will be many many many more AI ads simply because of how cheap and fast they are to make compared to the other low and middle quality ads currently airing.