The final NBC News poll showed Vice President Kamala Harris losing voters who don’t follow politics closely by double digits.

Summary

In the 2024 election, Democrats excelled with highly engaged voters but lost ground with less-engaged voters, particularly younger, working-class, and non-college-educated individuals.

Vice President Kamala Harris won among voters who closely follow politics by 5 points but trailed Donald Trump by 14 points among less-engaged voters.

Democratic strategists highlighted failures in outreach, reliance on narrow data models, and ineffective messaging.

Critics noted the party’s brand is often defined by extreme voices, while Republicans capitalized on dissatisfaction with the economy and national direction, resonating with everyday frustrations.

  • @[email protected]
    3•3 hours ago

    I think most of those voters vote based on who they identify with, not based on policy arguments. Trying to sway those voters with better messaging is a lost cause if they see your candidate as a career politician whom they cannot relate to.

    Some other thoughts: a lot of people talking about ignorant voters but not much said about the disastrous state of education in the US, the lack of affordability, nor the ill-preparedness for work of degree-holders. Countless people in the US have degrees that don’t fit their job!