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It doesn’t have to be paid shills directly. In many cases, the fossil fuel industry just seeds the information through “think” tanks and opinion columns and useful idiots spread it around from there.
Yep, you might find topics like “the kochtopus” to be a good starting point into this kind of thing
https://theguardian.com/us-news/2019/aug/23/david-koch-death-kochtopus-legacy-right-wing
https://www.google.com/search?q=the+kochtopus