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Didn’t he put someone new in charge a while ago? Why is he still so involved?
It’s a thing with large corporations that want to do something unpopular, and she probably knows he’s doing it. Hire a woman to be a CEO, do ALL SORTS of nasty things that she can’t directly veto because you’re the owner, then fire her for the backlash to those things and come in as a conquering hero.
The Ellen Pao effect.