No, it’s the framing. Consider this sentence from the story. Does it sound like it was written by a journalist reporting facts or a public relations specialist?

“There’s no frills — just high-quality products at affordable prices which is what customers have grown to love and rely on.”

That’s all opinion. Certainly you can find some products at Aldi that are not high quality, and speaking for what “all consumers have grown to love” is backed by any evidence.

It’s a lightly repackaged press release.