'Marketing's dead, and I can back this s**t up': Larian's publishing director says players 'just want to be spoken to, and they don't want to be bamboozled'

www.pcgamer.com

'Marketing's dead, and I can back this s**t up': Larian's publishing director says players 'just want to be spoken to, and they don't want to be bamboozled'

www.pcgamer.com

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[email protected]English • 8 months ago

'Marketing's dead, and I can back this s**t up': Baldur's Gate 3 publishing director says players 'just want to be spoken to, and they don't want to be bamboozled'

www.pcgamer.com

In our State of PC Gaming roundtable, Larian's Michael Douse argues marketing isn't the right way to reach today's gaming audience.

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