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Leasing is you paying the estimated depreciation of the lease period. The 1st 3 years is when a car depreciates the fastest and you have nothing to show for it.
That’s all rentals, just much much cheaper than a true rental. And no, leasing rates are completely flexible and much more goes into them than just a basic calc of depreciation. I’m not here to say that all leasing offers are great, probably most are bad and screwy. But if you look for a while you can find great lease offers. For example if a new model of a car is about to be launched, the maker will try to get rid of all their stock of the previous model. Like happened with the Audi A4 a few years back.