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That’s routine stock price manipulation. They’re not doing that because they need to, they’re doing it because it makes shareholders think their costs are cut and makes their stock price jump.
That said its less and less effective.
If there was more money to be made by producing more than their competitors, they would be doing so. Sega didn’t throw $70M worth of work in the garbage at the finish line to manipulate their stock price. Plenty of private companies have seen layoffs or closures too, often because private investors aren’t liking their returns.