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I guess steam could have avoided making billions if they had never improved their launcher since Half Life 2. Not improving products and keeping it as crappy as possible so people stay away from it is one business strategy of ensuring people are deterred from using it.
Shame they kept improving and made something people want to use.
Removed by mod
Running a crappy service nobody wants to use is more effective. Even better if it is so bad the company goes bankrupt. That’s how to successfully avoid money.