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In order to be using any of these DNS providers you would have already needed to switch away from your ISP’s default DNS. This must be targeting the people who knew how to change their DNS servers but somehow forgot.
I wonder how much the court case cost, and if those costs are in anyway likely to be recouped even if all 800 of those convert to a subscription.
Tbh it seems to me like the only thing they’re targeting with this are media company lawyers that could try to argue that they’re “enabling piracy” by resolving domains to known piracy resources.