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The point is more “Success requires help from your family, and that’s bad”. There’s nothing wrong with helping your kids succeed, but if economic conditions preclude most people without help from their parents from success, then success becomes intrinsically linked to the success of your parents. That sort of economic situation balloons into overt classism very quickly, which is the bad part.
But none of that is nepotism. It’s a stupid word choice for this article.
The article just uses the prefix “nepo-”, from the Latin for nephew/descendent, implying that the market is dominated by homebuyers that are distinguished by being someone’s descendent.
Class mobility is the term. We still have it, but mostly in one direction.
“We all float down here.” 😅