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I have no problem with buying more expensive, high quality stuff. The problem is that the higher price often simply means meaningless features instead of good durability. The mouse i am using right now cost me 150€ and i hoped it was more durable but the right click is already not working properly. Garbage.
If i could trust companies to actually put out stuff that lasts a life time i would love to have it. This however simply sounds like another move to increase the companies value for its shareholders.
Clothing is a whole other matter and again as consumer it is really hard to know whether your money goes to quality or simply marketing and “good feeling”.
When everything you buy as a consumer tends to break fast they will have no real choice but to go for cheap crap.