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I knew someone who worked at a really well loved local restaurant. One day a new manager came in and IMMEDIATELY wanted to change the name. According to him, you should change a restaurant’s name every 2 years
Why would you ruin the recognition you already have? He was also planning on changing the name to be the exact same as a business down the street. I think he was an idiot
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Because the dude comes from a corporate world where everybody’s known for stagnation, not quality, so changing the name gets rid of an association with stagnation BUT also gets rid of an association with quality if that’s the reputation you’ve built up and these types can not understand that because they’ve never worked in a place putting quality first