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It makes sense if the studio executives knew how bad the movie was and didn’t want to throw marketing money at it. This is just another title going in to the pile of disappointments from the past few years.
Yes, I have a family friend that is a script writer and everyone knows that a film is going to bomb before release if it is bad. He’s even been brought in before to be the “writer” for an awful film that was already finished but they gave him a dump truck of money to attach his name to the sinking ship.